Error statistics are available in SendPulse. In order not to pay for fake subscribers, monitor your email campaign reports. Invalid email addresses can be on any mailing list. Then, providers can place them on different sites to disclose spammers. After the expiration period, depending on the provider, they're disabled. Recycled spam traps are real email addresses but abandoned by their owners. An email sent to one of these addresses is considered to be spam. Providers place them on suspicious sites deliberately to reveal parsing as their owners have never joined any mailing list. These addresses are created by the providers and have never been used before. Pristine spam traps can have a very negative impact on your sender reputation. There are 2 Main Types of Spam Traps Pristine spam traps
Verify email existence how to#
We'll tell you how to prevent it a bit later. Valid emails containing typos. It's a common practice for users to make typos when entering their email address, but it turns out to be invalid.It means that your campaigns are irrelevant to them. Passive subscribers. Subscribers who ignore your emails hurt your reputation the same way as bought mailing lists.If not - they'll send your email to the spam folder. It's great if they can find the "Unsubscribe" button.
Old email addresses. Old email addresses can be treated the same way as invalid ones because their owners may not even remember when and why they subscribed.Allocate budget wisely and never purchase mailing lists.
Instead, they can quickly destroy your reputation. Purchased mailing lists. Purchased mailing lists never benefit your business.Both the first and second emails can harm your business reputation.Įven if you send legal email campaigns, you may be unaware of invalid email addresses on your mailing list. The same thing is with invalid email addresses - they will never interact with your brand as they are likely to be spam-traps. Users whose email addresses you collected several years ago, can be nonchalant about your email campaigns and even send them to the spam folder. How to check if an email address exists?.
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